"Alan Weiss is, without doubt, one of the most astute business people I've come across in the last 20 years."

Anne Miller
Metaphorically Selling
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The New Product Experience

Date: October 26-27, 2010
Teleconference I with Alan: TBA
Teleconference II with Alan: TBA
Teleconference I with Chad: TBA
Location: Crowne Plaza Hotel
                Warwick, RI

The goal is to provide the tools, expertise, access, references, resources, and support to identify, create, and launch profitable new products, with the option of a partnership with existing, successful providers.

Basic and Advanced Objectives

Objectives with Formulation Package:

  • Rapidly and readily identify product targets of opportunity
  • Identify intellectual capital, including that which you don't now recognize
  • Convert intellectual capital to intellectual property of high value
  • Accurately choose alternative product, media, and delivery alternatives
  • Set strong, realistic fees with huge margins
  • Create products rapidly with intelligent subcontracting when needed
  • Generate high viral awareness and increase your "reach"
  • Increase leverage and scalability
  • Utilize Market Gravity™ before, during, and after launch
  • Receive feedback on conceptualization and planning for 30 additional days

Advanced Objectives with Implementation Package:

  • Create and launch a minimum of two products within 90 days*
  • Implement a web strategy that will promote and safeguard your product
  • Have your product(s) featured on two blogs, two web sites, two newsletters
  • Receive specific product critique and feedback on each stage through launch*
  • Repurposing content for maximum media and circumstances
  • Social media platform guidance for growth
  • Introduction and favorable rates for design, video, audio, etc. as needed

Ultra Objectives with Partner Package:

  • You will receive content assistance where needed or requested
  • If you desire, product can be sold on my web site••
  • You will receive personal endorsement and testimonial, video and written*

* Providing, of course, you follow my advice and deadlines
•• Royalty arrangement favoring you

Basic and Advanced Programs

Formulation Package

  • Preparation work (estimated time to complete: 2-4 hours)
  • Private teleconference with Alan Weiss (1 hour, download included)
  • One of Alan's products "deconstructed," showing conception through design
  • Full-day workshop (six hours), a master class in product design
  • Phone and email consultation without limit from registration through 30 days post-workshop event
  • Organized accountability groups for further development
  • Video & audio copy of the workshop
  • Textual job aids to assist in each segment of product creation

Implementation Package

  • Includes all of Formulation Package
  • Three private podcasts on audio product development
  • Scheduled calls and design reviews for two products to completion
  • Second, full-day workshop (6 hours) featuring Chad Barr on Internet strategy and tactics using your products

  • Some of the concepts we will cover in addition to how-to and hands-on:
    • Components of successful sites and their strategy and best practices.
    • Creating podcasts step by step (eBook also provided).
    • All you need to know about video creation (eBook also provided).
    • From effective blogs, to online communities, to social media and beyond.
    • How to leverage your products to create a variety of media options.
    • Create your accelerant curve and turbo charge it with proper technologies.
    • Analyze your Internet Strategic Profile, compare it to what are the most successful entrepreneurs do and then create your practical action plan to success.

  • Private teleconference with Chad Barr on Internet marketing, featuring participant Q&A
  • Second teleconference with Alan Weiss (1 hour) specifically on product marketing
  • CD on creating products and passive income
  • Resource center information and introductions to graphic designer, printer, IP attorney, audio recording and duplication studio, videographer, etc.
  • Phone and email consultation with Chad Barr from registration through 30 days post his workshop event
  • Product(s), when ready, will appear in Balancing Act©, Alan's Blog, Alan's Workshop Announcements, and Chad Barr Group’s new Site, Chad’s Blog

Partner Package

  • Includes all of Formulation and Implementation Packages
  • Private day, one-on-one with Alan at any stage of the process needed
  • Permission to use some of Alan's intellectual property if appropriate and/or needed, or joint creation of new intellectual property as needed
  • Tape a personal video endorsement of product, which can include my role IF you so desire
  • Creation of content and promotional materials to use in my book store

In the Partner Experience, I would receive 25% of the product revenues, and I would incur the credit card and administrative costs; you would fulfill orders. If you chose to simply have a link from my site to your secure (required) ordering page, my percentage would decrease to 20%.